46% of B2B Marketers View Social Media Engagement as Irrelevant
A recent article posted on the Hubspot blog by Pamela Seiple, 46% of B2B Marketers View Social Media Engagement as Irrelevant . This is compared to 12% of B2C respondents. These results are from a recent report from digital marketing agency, White Horse.
This is great news for B2B companies like Team 1 Plastics! We believe strongly that social media engagement is very relevant and will be even more important in the future. We like everyone else is trying to figure out how it works best for B2B businesses and are constantly evaluating and updating our marketing strategy in this environment. It is an exciting time and lots of experimentation and learning.
Like the article mentions, “there is an opportunity to take charge and become a pioneer of and ultimately a leader in social media in their industry.” The longer people wait to get involved with social media just gives us even more of a head start!
Do you agree or disagree?
