Examples of How Plastics Companies Are Using Social Media
I came across a great blog posting from E&T Plastics recently. Titled “How Plastics Companies Are Using Social Media” it focused on how plastics companies utilize social media. They looked at several plastic companies who are using social media to build brand awareness, as well as engage in open communication with their current and prospective customers. Some of the challenges include a lack of participation from target markets, getting through to the right people and keeping the communications interesting. It was great to see a blog post that was dedicated to the plastics industry social media efforts.
Here at Team 1, we have been dabbling in social media for about two years. We would agree that one of the difficulties is the limited outlets and participation in our target markets. Our biggest challenge has been to find enough time to monitor and participate in social media being a small business. It is also tough to find the time to develop informative blog posts. We believe that this is the best social media tool for plastic companies based upon the technical nature of our products.
We are excited about the potential of social media to add value to our current and future customers. Many plastic companies do not see this value and we believe they are ignoring this new media at the own peril. It does take a commitement and resources to participate and it is constantly evolving but we believe it is the wave of the future.
